Online Presence and Revenue Channel Strategy

The New York Foundation for the Arts required an overhaul of its online presence to replace its difficult to navigate, buggy and information heavy website. The site was basically a hierarchical information broadcasting tool with limited interactivity and social networking capacity. The website made it difficult for users to find the rich resources NYFA offered.

NYFA also needed to increase its sustainability based on it’s offerings. NYFA also required help integrating its many databases around its online presence and support defining new products and services that would attract constituencies while not alienating them. It needed to maintain its free content offerings in addition to maintaining the standards of its well regarded training and fellowship initiatives. Finally, NYFA needed to extend its brand both domestically and internationally to include international cultural exchanges.

Internaut Consulting was retained to work with NYFA as its advocate in conjunction with its branding strategy and web development vendor. Internaut consulting assisted in collecting user requirements, participated in hiring its new CIO and assisted NYFA’s new CIO navigate the systems life cycle of a large technology overhaul and software development project. It also assisted in defining its new and modified revenue channels based on NYFA’s user demographics and current product/service offerings. It helped extend NYFA’s domestic brand to an international audience by defining the system and management requirements needed to support it.

Internaut Consulting was also retained to provided specialized IT career Coaching for the CIO of NYFA as part of a broader organization-wide career coaching assignment led by by Meryl Moritz Resources to better define organizational goals and collaboration among staff.