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METRICS FOR SUCCESS: GRANTS VERSUS DONATIONS

Posted by Jonathan Peizer on March 4th, 2010

Recently I discussed with a philanthropist why nonprofits don’t necessarily “own” the success metrics an increasing number of donors want to attach to their grants. I argued that the nonprofit’s focus is on its stated organizational mission and survival. The grant maker’s is on its project’s mission, which often differs from the mission of the nonprofit it employs to implement it through a grant. Hence, when the Donor adds additional metric “hoops” to jump through to a grant, the nonprofit often doesn’t feel ownership of them. Rather they hang like a Sword of Damocles over it. Even more ironically, these additional requirements often force the nonprofit to meet extra performance criteria while the general capacity support it desperately needs to perform more efficiently is often limited by the same grant imposing the metrics!

Contrast grants with their donor-imposed program criteria and severe limitations on overhead expenditures with pure donations given to nonprofits based on a request for support or a self-defined need. Donations are also intended for program use, but can include meeting general support and overhead needs as well. No metric requirements are attached to individual donations although a number of 3rd party entities like greatnonprofits.com, charitynavigator.com, etc. have beguin to assess nonprofit efficacy and efficiency. The difference is the onus is completely on the nonprofit to use and report on donations it gets wisely after they have been received.

It occurred to me that we often use the words “donate” and “grant” interchangeably to define philanthropic giving to nonprofits; as if an individual was giving a gift to their favorite cause-related charity.
The interchangeable use of grants and donations as gifts creates a perceptual distortion in the way individual nonprofits react to grant-imposed requirements like success metrics. Many nonprofits expect both grants and donations are designed to meet their mission and operational goals. Grants just have those additional pesky requirements that need to be met or at least paid lip service to. Nonprofits often don’t appreciate why granted “gifts” lack support for their capacity needs even as the granter attaches more prerequisite criteria to them.

Grants and donations are technically both gifts they have very different meanings and objectives.

Websters online defines the noun donation as:

- Making of a gift especially to a charity or public institution
- A free contribution

It defines the noun grant as:

- Something granted; especially: a gift (as of land or money) for a particular purpose.

So both are gifts, but grants by definition have strings attached, while donations don’t.

Unlike nonprofits, philanthropic donors perceive grants as they are actually defined; gifts with strings attached and requirements to meet — specifically their program goals and measurements and not necessarily the nonprofits. If the two intersect, that’s just dandy, but many nonprofits often must massage their goals to meet granter criteria before they can receive their gift. Rarely does the reverse occur.

Nonprofits should appreciate that while both donations and grants are technically gifts, donations are given to meet their goals while grants are provided to meet granter goals. Nonprofits actually benefit from grants through a symbiotic relationship that hopefully accomplishes their goals through meeting the granters. I appreciate that some philanthropic donors might wince at this description. However, if nonprofits must first meet granter program criteria to receive funding; modify their objectives to do so; and are restricted from applying funds to meet their actual organizational capacity needs; then it’s fair to say they are working first and foremost to meet granter objectives and not their own.

Whatever their focus or limitation, philanthropic grants are not going away. They are designed to allow grant-making philanthropies to effectively subcontract third party nonprofits to meet their near term mission objectives. If they didn’t exist, grant-makers would be forced to run their own programs — like operating rather than grant-giving institutions. Grants are equally important to nonprofits. These five to seven figure philanthropic gifts are often a lot easier and require a lot less effort to reach the same dollar goal than individual gifts of ten and twenty dollars. At least that was the case before the Internet and online giving became fashionable and successful.

Returning to the initial issue of performance metrics the difference between grants and donations begs the following questions for 21st century philanthropy, particularly when requesting those ten and twenty dollar donations has gotten much easier online:

Is the nonprofit sector better served by donations that meet its needs, with objective third parties like greatnonprofits.org applying general metrics to determine organizational efficiency and mission efficacy?

-Or-

Are grants with prerequisites like success metrics better able to foster efficiency and efficacy in a nonprofit? Once collected, can these metrics be applied more holistically to a nonprofit’s overall activities to improve performance?

Social Networking Across Generations and its impact on Our Sector’s Work

Posted by Jonathan Peizer on January 12th, 2009

Once again the importance of social networking has been underscored by what’s happening in Iran with its predominately youthful population. In crisis mode, turning to these tools seems far more democratic across generational lines than it does under normal circumstances. I’ve been grappling with this issue as I hear from fellow [middle] aged peers about their personal use of social networking tools. Even technologists of my generation using these Web 2.0 tools often make limited or extremely focused use of them to meet specific objectives. They are typically not using them as a principal means of interacting with their peers in the same way their twenty-something colleagues do.

One can make the argument that individual generations are defined by their emerging technologies — the ones that separate them from their fuddy-duddy parents. However, while Web 2.0 may define the millennial generation, different generations inevitably use the same tools differently based on formative experiences with technologies of their own generation.

The millennial generation has defined its social interactions around interactive Web 2.0 technologies like Twitter and Facebook – and they also accomplish specific objectives with these tools like electing progressive leaders of the free world and contesting elections in repressive regimes. By contrast, my generation, who currently occupy strategic management positions in many nonprofits and philanthropies, were raised on broadcast technologies like MTV that informed our socialization. We read newspapers and watched content on at pre-existing times on TV, (not 24/7 on mobile devices). We were amazed at how transformative e-mail was and it remains our core technology. Privacy seems a useful if not quaint notion to this generation as long it doesn’t interfere with their online social interactions. By contrast, my generation winces in horror at sharing personal information online. Do one billion Internet users and potential employers really need to see images of us being stupid at a Christmas party, we ask?

So it’s not surprising that my generation often perceives the utility, but not the necessity of incorporating these Web 2.0 tools as indispensable components of our core social interactions. Why should we? We actually grew up without them and by some miracle maintained close ties with friends and family – all without a single tweet!

Personally I “tweet” almost every day, but not because I want anyone knowing what I am doing 24/7 (god forbid). Nor do I want to know the whereabouts of a few hundred of my closest friends. I tweet a message a day on news topics of relevance to strengthen my ability to present complex arguments or concepts in 140 characters or less – to really interact electronically I use e-mail and occasionally instant messaging. Sometimes I even use a phone — with real wires attached.

What does this say about older technologists and nonprofit managers, new technologies, and the future of their successful deployment in foundations and non-profits? We’re all cognizant of the mad dash to apply these tools to every form of philanthropic and nonprofit endeavor. To stay pertinent, CNN has become a continuous advertisement and guilt trip for the use of social networking tools, (their unspoken motto: “We tweet therefore we are… relevant”). In the process they have unfortunately conflated staying perpetually informed and socially networked as one in the same concept. If you are not following this or that anchor on Twitter, you must be a flawed or damaged human being. Most “older folks” over thirty-five or forty, have real issues with this. I readily acknowledge some in the over thirty-five crowd completely hip to social networking who live and die by this or that tool. For the rest, I say “Relax, you’re not completely out of it, you’re not flawed in some way and most importantly, you’re not alone. You are simply part of a different generation…. Accept it.”

With acceptance comes healing… While you may not use the technology the same way, or appreciate why sending virtual seeds and cookies through Facebook is at all relevant to your existence; it is still incumbent on you to appreciate how these tools are used effectively. Listen to those young whippersnappers and then apply your wisdom of experience to adapt it to the strategies and objectives of your organization. Defer to younger colleagues with really interesting and intuitive suggestions for applying social networking in ways you would never even consider… You don’t have all the answers because you didn’t grow up with these tools. Don’t be intimidated by someone half your age who knows better about using and applying these tools to their generation than you do. If you learned a second language in your 40’s and came across a twenty-something that speaking same far more fluently and without accent, would you be surprised? Same difference. You don’t have to use or understand the tools in the same way as younger colleagues. You do have to be open to their adoption and new ways of operating with them, utilizing the talent and experience of those younger colleagues.

Ironically, nonprofit’s are in a far better position than philanthropies. For once the rapid turnover and often younger staff who populate them come to the job with social networking in their DNA. Philanthropic turnover is far lower and decision-makers are often 2-3 generations removed from the latest technologies. It is incumbent on these decision makers to listen to younger tech-savvy staff and nonprofits they fund for guidance. The relationship is symbiotic; nonprofits need philanthropic support for these initiatives. Philanthropies with questions that lack in-house expertise can turn to a variety of excellent third party non-profit technology support providers including Npower.org, Techsoup.org, Aspirationtech.org to name a few.

Finally, to my aging peers, take heart… Those twenty-somethings will be forty and fifty-somethings soon enough and they will deal with the same issues of a newer generation’s technologies. I’m hoping to retire before tech-implants become the rage…

Jonathan Peizer is the former CIO and Director of the Open Society Institute’s Global Internet Program and currently President of Internaut Consulting, providing strategic and technology advice to philanthropies, nonprofits, and governments. He is the author of the book, The Dynamics of Technology for Social Change as well as numerous articles on philanthropy, technology, nonprofits and organizational capacity. He is founder and Board chair of the NGO Aspiration, and developed the peer-reviewed non-profit capacity resource, Capaciteria.org and the socially responsible eCommerce Enterprise Greentealovers.com.

Capaciteria Presention on YouTube

Posted by Jonathan Peizer on January 11th, 2009

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Being Smart and Being a Good Manager is Not the Same

Posted by Jonathan Peizer on December 19th, 2008

Not that they are exclusive mind you. However, in my travels I have found many smart/intellectual/degreed people who assume that because they hold the title of manager and they are smart, they are de facto good managers. This is ironic because if you asked these same people if they were expert in an academic field that was not their own, they would defer to others who were — By the same token if you asked them if a person holding an honorary degree in *their* field were expert in it they would probably question that assumption. And yet, many of these same people feel comfortable assuming they actually function as good managers simply because that’s what it says on their business card.

Management is an art form, and a field of expertise. You may get a degree in it, but like the military, the best managers are often forged on the front line and mentored by other more seasoned professionals. The point is it requires a set of skills (logistical, critical thinking, organizations, advocacy, people skills, etc..). Whether these skills are obtained in the classroom or through experiential mentoring one should not assume that being smart means being a good manager, knowing it all and not needing to seek out expertise to hone skills in this area further. Otherwise the term *honorary manager* is the more applicable moniker to put on one’s business card.

Good management is often counterintuitive to the human defense mechanisms we use in other life contexts. A smart person who falls back on these personal traits instead of the objectivity, human and organizational skills one needs to be a good manager often leads to poor management practices, very demotivated staff and poor performance.

New Publication: 20 Tips Every Strategic Grant Seeker Should Know

Posted by Jonathan Peizer on March 16th, 2008

I’d like to announce a new publication designed to help grant seekers be more strategic and successful in their solicitations. It’s based on over a dozen years of experience as a program director/grant maker. Over the years I’ve found grant seekers often approach solicitations from their own perspective. They typically under-appreciate the donor’s perspective and often don’t leverage it to their advantage. 

20 Tips Every Strategic Grant Seeker Should Know is written for every grant seeker wanting to do a better job of translating their passion into successful grants or who have walked away from donor interactions wondering what they were thinking. It explores the key issues from a grant maker’s perspective, providing grant seekers insight into the dynamics of the donor decision making process and the reasoning behind it. Most importantly, it lays out successful strategies to leverage these dynamics. The twenty-four page guide is written in very practical terms. Each page describes a distinct donor behavior or practice, a brief description of why it occurs, its effect, and most importantly a strategy for the grant seeker to leverage or avoid it. I think it’s a very useful and timely guide for difficult economic times and is based on my experience on both sides of the table and in the sector over a couple of decades. Expect at least a few “A-Ha” moments as you read the tips and accumulate insight into donor behavior you may not have considered.

You can access this free publication at http://grantseekersedge.org or http://20grantseekertips.org

As the first entry of my new Tea & Strategy Series of publications this free offer is being coupled with another, discounted offer to promote both knowledge and a healthy, greener lifestyle.

Distinguishing Social Value and Product Value

Posted by Jonathan Peizer on January 16th, 2008

A colleague recently sent me this article (below) recently and I just had to comment. Its basic premise is that Bill Gates has done more to advance ’social value’ through Microsoft than he ever will through his philanthropy (despite the fact that even Gates seemingly disagrees with this premise).

The logic that this Economics Professor inhabiting a prestigious Ivory Tower uses to justify his claims is based on the premise that all you have to do is let capitalism reign and social value is created as its byproduct…. because only market forces can seemingly solve all the world’s problems…. This assumes of course that everyone is first and foremost a consumer and not a citizen or a human being.

I think the author is confusing ‘product value’ and the consumers who can afford it with ’social value’ and the many that cannot.

Social value is not intrinsically tied to either products or even cash contributions but to institutions of civil society and rule of law which supports the translation of these things into social value…

A hammer benefits me in the same way that software does if I buy it. And Black & Decker benefits too… But how does that translate to helping the villager in Somalia who is a victim of starvation, poverty or war particularly if he can’t afford to buy that hammer?

If you had a business that was 1/3 successful and the other 2/3rds were abysmal — a write-off — would you call that a healthy business? Yet that is exactly how the “world market” operates under global
Capitalism — 1/3 of the world benefits and 2/3rds don¹t seem too — even with China and India aggressively now in the mix. Don’t get me wrong. I am hardly a socialist — just a realist. So why are 2/3s of the world’s population still living in poverty and why hasn’t that 1 trillion in “social value” the author indicates Microsoft products have created compounded by the many other businesses have also provided to their CONSUMERS translated into a perceptible social metric - also taking into consideration the number of people using Microsoft products without even buying them?

It doesn¹t because the simple assertion of turning product value into social value through product sales is, I think, naive. The argument only holds for consumers who live in appropriately structured societies (with institutions of civil societies and rule of law) that can afford to benefit in the first place. The author makes the point himself using the US as an example in his article rather than far needier places….

The author states: “Mr. Gates has pointed out that it’s difficult to give away such a large sum of money in a productive way. This isn’t exactly true. He could cut a $300 check to everyone in the U.S., or donate the money to the U.S. Treasury with the aim of reducing the national debt. The last method is easier but has different effects on income distribution.”

To the extent MS products are used by socially conscious orgs to resolve issues he has a point… But even here, those who are helped by people using MS products are often NGOS that need to be sustained
by other than business means. But if a poor society does not have the rule of law or strong institutions of civil society and thus cannot benefit to the same extent from purchasing these products do we simply write them off or try to help them in another way– through subsidies? And if you help someone literally survive or get an education they would not otherwise have through these subsidies are you creating more social value or less than little Johnny Jones buying a new upgrade of his operating system?

Using the author’s argument everything has a price and should be defined in terms of social value to consumers — These are just some of my concerns regarding this premise:

1) Is our fourth estate [the media] doing better or worse since the market place
stepped in and decided news had to be either bottom line neutral or show a profit?

2) If you can’t afford to pay in the author’s reality what happens to you in terms of healthcare, education, etc…?

3) Let’s say any American Tech Company and its investors get rich off of putting up an oppressive Internet security net for an autocratic government that nonetheless practices capitalism? Do we hail their productivity gains and the creation of social value in the number of arrested dissidents / malcontents this government decides to label as criminals?

4) In the author’s opinion does promoting a pricey proprietary product like software or drugs at the expense of a low cost/no cost alternative still meet the definition of creating overall social value or serving the greater good?

5) I don’t see anywhere in the author’s calculus that includes the downside of capitalism on the social value equation. Exactly what money are these corrupt governments living off in countries the author’s says philanthropies subsidize poorly with charity? Is it the taxes of all those poor people who can’t afford to pay? Is it really primarily aid? What percentage of this revenue is in fact generated from corporate contracts and kickbacks to corrupt officials in the name of creating consumers or plundering natural resources in the name of profit? Surely the author would agree these realities are antithetical
to creating social value and indeed cancel them out?

Let’s call a spade a spade. Capitalism practiced in its purest form has no conscience. It is designed to maximize the bottom line and shareholder value. Every other objective simply distracts and pollutes this one. While capitalism creates economic opportunities for the population, and thus consumers, it doesn’t necessarily create social value the way a hospital or a library or a cultural institution would — the type of things the Gates philanthropic arm and government invests in by the way.

Any social value that the market or a consumer culture creates is actually a supplementary benefit of a capitalistic process — an afterthought if you will and not the stated bottom line objective. That is probably why the US Founding Fathers, coming primarily from the Merchant Class, set up a sophisticated governmental sector with checks and balances dedicated to serving the public. It’s instructive that what they did not do is hand over the social contract with citizens for local businesses to satisfy…. Nor would I be that particularly comfortable if the Fortune 500 were running my government — although some would argue they already are and that is why we have the problems we do… I am surprised someone like the author who thinks that capitalism creates social value would even focus on it as a significant/important byproduct. Which is why I think he is confusing product value with social value.

Just my opinion of course….

Jun 19, 2007
Wall Street Journal, Print Edition

ROBERT BARRO

Bill Gates is the richest man in the world, helped create a revolutionary computer software company, and earlier this month collected an honorary degree from Harvard University. But he may not
understand the vital role wealth creation plays in society.

In collecting his degree, Mr. Gates delivered a commencement address that focused not on the information age, the rise of personal computers or the relentless efficiency his software has brought to nearly every industry. Instead, he focused on his own personal philanthropy. His implicit theme was that so far what he has accomplished may have been good for him and Microsoft shareholders, but it has been no great contribution to society. He suggested that with a personal fortune of about $90 billion (including what he has transferred to his foundation) it is time for him to give something back.

I find this perspective hard to understand. By any reasonable calculation Microsoft has been a boon for society and the value of its software greatly exceeds the likely value of Mr. Gates’s philanthropic efforts.

Here is a sketch of a simple model of Microsoft’s social value. The market value of the company’s stock recently hit $287 billion. In 2006, its revenue was $44 billion, with earnings of $13 billion. This money was generated by creating something consumers value. Only Microsoft’s competitors could believe that this much market value, revenue and earnings would have been created by delivering products that have little value to society.

Suppose that a copy of a new version of Windows sells for $50 (and is typically charged as part of the price of a personal computer). Microsoft’s revenue from Windows would then equal $50 multiplied by the number of copies consumers snap up. Microsoft’s earnings are the revenue less production and development expenses. But that’s not the social value. That comes from the increase in productivity created when businesses and households use the software. The social benefit equals the value of the extra product, less the total paid for the software. Almost by definition, the benefit has to be positive. Otherwise, why would consumers willingly pay for Windows?

A conservative estimate, in a model where software serves as a new variety of productive input, is that the social benefit of Microsoft’s software is at least the $44 billion Microsoft pulls in each year. When capitalized with the same ratio (22) that the market applies to earnings, this flow corresponds to a valuation of $970 billion. Thus, through Microsoft’s future operations, Mr. Gates is creating a benefit
to the rest of society of about one trillion dollars — or more than 10 times his planned donations. And this counts only the likely future benefits, giving no weight to the past.

Mr. Gates has pointed out that it’s difficult to give away such a large sum of money in a productive way. This isn’t exactly true. He could cut a $300 check to everyone in the U.S., or donate the money to the U.S. Treasury with the aim of reducing the national debt. The last method is easier but has different effects on income distribution.

But Mr. Gates’s plan is, instead, to use the Bill and Melinda Gates Foundation to reduce world poverty, with an emphasis on advances in health.This is a noble goal. But it will likely just supplement the much larger existing programs of aid and debt relief that have been carried out for many years by international organizations and governments. These programs have, at best, a checkered record. Although Mr. Gates
is probably smarter and more motivated than the typical World Bank bureaucrat, he likely won’t do much better.

To find policies that are likely to alleviate poverty, it is best to look at actual successes and failures. In recent decades, the biggest single accomplishment is the post-1979 (post-Mao) economic growth in China. Xavier Sala-i-Martin (”The World Distribution of Income,” Quarterly Journal of Economics, May 2006) finds that the number of persons below a standard poverty line fell in China by about 250 million from 1970 to 2000. This massive poverty reduction occurred despite an increase in the Chinese population of more than 400 million and rising income inequality within China. The second-best story is
the economic growth in India, where the poverty count fell by around 140 million people from 1970 to 2000.

Also illuminating is the greatest tragedy for world poverty — the low economic growth in sub-Saharan Africa. In this case, the number of people in poverty rose by around 200 million from 1970 to 2000.

These examples suggest that the key question for poverty alleviation is how to get Africa to grow like China and India. An important clue is that the triumphs in China and India derive mainly from improvements in governance, notably in the opening up to markets and capitalism. Similarly, the African tragedy derives primarily from government failure. Another clue is that foreign aid had nothing to do with the successes and did not prevent the African tragedy.

One reason for this is that foreign aid is typically run through governments and, thereby, tends to promote public sectors that are large, corrupt and unresponsive to market forces. Perhaps the Gates Foundation will run more efficient aid programs than we’ve seen in the past, but I wonder.

Ironically, Mr. Gates’s inspiration to “give back” apparently comes from the world’s second richest person, Warren Buffett, who recently promised to donate much of his fortune to the Gates Foundation.

I say ironic because one can make a much better philosophical case for a give-back of Mr. Buffett’s $52 billion than for Mr. Gates’s $90 billion. Mr. Buffett’s money came mostly from being a good stock picker. Whether his fortune is the product of luck or skill, the social benefits are hard to pin down. These benefits have to derive from improving company management practices or investment decisions.

Of course, Mr. Gates is free to do what he wishes with his $90 billion. But I think he is kidding himself if he believes that the efforts of the Gates Foundation are likely to provide society anything like the past and future accomplishments of Microsoft. And, frankly, I would have preferred to get the $300 per person “Gates Grants.”

Mr. Barro is an economics professor at Harvard University and a senior fellow at the Hoover Institution at Stanford University

When Virtual Interaction Reinforces our Connections with Each Other

Posted by Jonathan Peizer on April 17th, 2007

For years I’ve heard people criticize the increasing popularity of humanity interfacing online rather than in person as the end of real connections between people and the empathy that proximity provides. My response has been that cultures naturally evolve and that generations that grow up pre-book, pre-radio, pre-tv or pre-PC naturally look suspiciously at the next generation’s use of a new technology and mourn what’s been lost.

What I’ve not done is to necessarily argue the point. The recent shooting at Virginia Tech illustrates when the online culture actually draws people closer to each other — in circumstances where they were not connected at all to begin with. Many of the people who were victims had their own facebook.com and myspace.com sites and traditional media picked up on this early to define the victims not in terms of statistics (30+ killed) but as human interest sound bites. However, if you spend more than 30 seconds reading these profiles written in the victims own words before they ever knew they would be victims, you get a better sense of them as human beings — their likes, dislikes, personalities, personal thoughts and pictures – as well as their many friends who use the virtual space these victims created as memorials to murdered human beings they want others to know better. I can’t think of anything more empathetic or humanizing… and it’s a microcosm of what’s happening online in many instances — people writing about events and describing themselves in the context of events happening all over the world. Unfortunately it takes these significantly terrible events like wars, assassinations and random murders to draw attention to the phenomenon of “virtual humanization” of those whom we would otherwise empathize with only in the abstract, as statistics, because we know nothing about them otherwise.

Time’s Person of the Year

Posted by Jonathan Peizer on December 18th, 2006

Person of the Year: You — Yes, you. You control the Information Age. Welcome to your world.

Time’s Person of the Year selection raises some provacative questions. I admit it’s a great way to sell magazines and reinvigorate a rather traditional yearly rite of passage. The question of who really is in control and how control is managed and focused is still an open question to me.

Time’s Person of the Year selection raises some provocative questions. I admit it’s a great way to sell magazines and reinvigorate a rather traditional yearly rite of passage. The question of who really is in control and how control is managed and focused is still an open question to me.

What does all this really mean in the long term? Perceptual psychology teaches us that people have a natural inclination towards organization to effectively process the amount of stimuli they are exposed to and help make sense of the world they live in. Studies have shown the new generation can multitask and perceive/process multiple streams of input better than their elders – at the expense of long term focus/interest on any single activity, (like activism on any one issue for extended periods of time perhaps?). “Belonging” to organized groupings seems to also be a natural human [in fact multi-species] trait, as is hierarchical organization, coordination and leadership issues that often crop up when a phenomenon [or pop culture meme] requires any real direction to move forward and evolve. So MoveOn starts out grass roots and then becomes a more traditional enterprise, YouTube starts out bottom up and then is brought by Google and assimilated into its offerings, etc..

Regarding the power of *YOU*, multiple bloggers can complain about Joe Lieberman enough to get his rival more primary votes, but better organization still leads Team Lieberman in winning the real objective. Similarly MoveOn’s disparate organizing activities in 2004 were trumped by a far more organized fundamentalist get out the vote organization. The 2006 elections showed that individuals can voice their displeasure individually – if the situation becomes so desperate that, without much organization, people come to a similar conclusion and act on it on their own. However, did all this technology move people more quickly to reject the war from 2002-2006 than it did people to reject Vietnam from 64-68? And does the technology simply make it easier to sway the masses while giving them a false impression that they are really in charge?

For example: FLOGS - fake blogs that pose as consumer creations but are actually produced by professionals to sell products. The New York Times reported today of a flog exposed last week, when bloggers discovered a video blog presumably the creation of Charlie, an amateur hip-hop artist in praise of the Sony PSP was in fact created by coporate conglomerate Zipatoni, an agency owned by the Interpublic Group of Companies. The New York Times reported on another exposed flog, the travel diary of a couple, that did not disclose they were paid for their upbeat posts about Wal-Mart. It was created by Edelman, part of Daniel J. Edelman Inc., on behalf of Wal-Mart Stores.

I wonder if the “Great Man” theory is still not at play – maybe the definition of “Great Men” has simply changed or expanded – Maybe Jimmy Wales of Wikipedia or the YouTube or MySpace people are “Great Men” for starting such grass roots venues but more charismatic “Great Men” are still needed like Bill Clinton or Barak Obama (as opposed to Howard Dean or perhaps Hillary Clinton) to inspire/cultivate the masses towards action through these venues? Or maybe Great Men are now “Great Conglomerates” with advertisers manipulating our consumer culture and Eisenhower’s dreaded Military/Industrial Complex manipulating our citizen culture - through technological innovation that makes it easier for both get to and interact with us.


Not that I am ready to give up on my bread and butter - technology - and become a Geico Caveman - ;) - I am just not ready to give into a rose-colored panacea that seemingly lulls me into a false sense of who is in charge and the life-changing benefits of a “thing”. Just because a new form of interactive, networked and seemingly grass-roots technology is introduced, we must not forget that however easy, cool and innovative it seems, it is still only a process. Who controls the discussion and subsequent actions using any technology [process] is a separate issue. When the world actually becomes a better place for most people, by a measurable factor, and our control of the Information Age is identified as a significant contributor that helped people make better life decisions — for themselves, their communities and the planet — then i’ll be a true believer. To my mind individual control of the Information Age is justifiable as the “It” thing of the year if it results in the technological equivalent of a polio vaccine - something that makes the world a better place — YouTube, Myspace and the ability to better find, post and distribute stupid pet tricks video clips doesn’t quite cut it — although outing what stupid politicians say on the campaign trail to insure they don’t get elected to do further damage is certainly a step in the right direction ;) .

Web 3.0 Ohhhhh Noooooo, Mr. Bill!!!!!!

Posted by Jonathan Peizer on November 16th, 2006

It’s been some time since I blogged — a steady flow of consulting work will do that to you sometimes ;)

In any case, just when nonprofits thought it was safe to go back in the water and surf the Internet again — having learned what they needed to know about Web 2.0 at Techsoup’s NetSquared meeting — now comes Web 3.0! If web 1.0 was about networking, and Web 2.0 about collaboration then Web 3.0 can be defined as being about the smart web — turning the search for information on the web into its ability to more intuitively present you back with knowledge instead. It’s still a work in progress, and controversy, as noted by the deleted and protected pages on wikipedia . Still its made its debut in the traditional press.

Is there anything specific you need to know about it? At this point its more important that you know the idea is out there. Technological information and change marches on, seemingly waiting for no man or non-profit institution. It’s a constant effort to not necessarily buy into every generation of resource one might think they need, but at least to understand what resources are being developed in order to make smart decisions about them. The real takeaway from Netsquared should not have been that participants learned everything they needed to know about web 2.0, but that they maintained an awareness of technological innovation in general, assuming Web 3.0, Web 4.0 and Web 5.0 were around the corner….

Making the Most Out of Disintermediating Platforms

Posted by Jonathan Peizer on June 17th, 2006

The Internet has been promoted as ushering in a new era of disintermediation. The spin is that the Internet eliminates the middleman between the knowledge/service/product provider and the consumer. Both sides can deal directly with each other without the need for other intervention.

The term “middleman” or intermediary, describes some sort of [hopefully value-added] facilitator between two transactors. The middleman role is not an end in itself, but a process between the “buy” and “sell” side of an equation. The middleman is only useful if the two sides are interested enough in making a transaction and employing some sort of service provider that actually adds value to facilitate it.

What the Internet has done is actually to create a new type of middleman — one that scales better and maybe is a bit more transparent — I am refrring to the software platforms that facilitate these transactions. However, even with platforms as straightforward as Ebay and Wikipedia, increasingly more sophisticated terms of use, arbitration, support etc.. are required to facilitate the transactions as these services become ever more popular. That is because we are still dealing with human beings on both sides of the equation with particular expectations that need to be satisfied in order to continue to use the platforms.

I’ve noticed in the social value space that this lesson is often missed. The platform often becomes the primary project driver and objective to the detriment of the buyer and seller side of the equation. In a variety of projects in areas as diverse as devlopment project matching, technology transfer and developing world artisans selling their wares to developed world markets, the focus is on the middleman platform and not on the two sides necessary to facilitate the transaction.

In the private sector, platforms like these are only built to meet buyer ans seller demand and bottom line objectives. The company makes its own decisions whether to invest its resources into the project and how to generate returns on that investment. In the philanthropic world by contrast, the resources that support the platform and those building and maintaining it exist in two different organizations (grantee and grantor) — often with different objectives.

Convincing the donor to buy into the middleman platform based on the donor’s program objectives becomes the project goal because that is often its costliest, tangible deliverable. Donors often assume what they are spending their money on constitutes the most important, core objective of the project. To focus on the buy and sell side when trying to make a convincing case to the donor begs the question — “Why do you have to build this costly platform? Can’t you do it another way?” In the absence of standard business metrics to make a case and the parameters of the donors funding criteria often differing somewhat from real demand, the case for support and funding ends up becoming the platform rather than the solution it is trying to facilitate. The unfortunate result is that the buyer and seller side of the equation become a project and funding supplement - with not enough attention and resources devoted to support the original users the platform is being built to support.

Getting someone to use an Internet platform to buy into a slum redevelopment in Guatemala is quite a bit more difficult and sophisticated a process than getting them to buy baseball cards or pez dispensers. It is therefore incumbent on developers of these intermediary platforms for the social sector not to forget the *three* sides of the transaction they are trying to facilitate and always answering the following questions with appropriate training, services and support resources:

1) Convincing the seller to use the platform (what is in it for the seller?)
2) Convincing the buyer to use the platform (what is in it for the buyer?)
3) Developing an intermediary platform that supports the buyer and seller demands as they’ve described them.

Concentrating primarily on the platform to the detriment of the buyers and sellers using it is a recipe for failure.