Posted by Jonathan Peizer on January 20th, 2011
Truthiness is about having the right to one’s own opinions and facts.
It becomes a threat to our democracy when objective facts diverge from the opinions of sources we trust promoting their perspective as the absolute truth.
When Stephen Colbert exercises truthiness (a term he takes credit for coining) he does so on Comedy Central and frames it as a caricature of the truth. He and Jon Stewart act in the tradition of court jesters speaking truth to power through comedy – And they make it clear that is what they are doing.
Contrast this to a qualitatively different application of truthiness; when Glenn Beck makes truthy assertions on a news channel, relates much of what he doesn’t like about progressives to either National Socialism or Communism, and indicates in all seriousness on his radio show that he is channeling god. He is using truthiness to advance an agenda that he is serious about, on a channel that defines itself as news with the tag line “We Report, You Decide”.
I use Beck as the most egregious example rather than Keith Olbermann on The Left because Beck is helping to spur an actual political [Tea Party] movement while Olbermann just doesn’t have that impact. However, truthiness disguised as news on both the Left and Right is equally problematic. Unfortunately cable networks are in a ratings war and use infotainment to supplement news. Infotainment does not necessarily have to be truthy but if truthiness serves up better Nielsen numbers it’s fair game - In fact, this sentence could sadly be the more accurate mission statement for FOX or MSNBC.
Outside its comedic role caricaturing truth, truthiness plays both a constructive and destructive role in serious issues:
In the case of faulty conjecture on Intelligence data, it has cost thousands of lives in the last decade.
However, it can also be useful for serious issues if it serves to self-correct – That is, if it spurs objective inquiry to get to the truth. This occurred in the vaccination debate where perceived truth based on conjecture and faulty research that vaccines caused autism led to further scientific research — which disproved the original truthy conjecture and junk science and even led to a legal opinion against it in the so-called vaccine court.
Truthiness seems to be used more, and more effectively, on the conservative side of the debate to question objective science like global warming and evolution, and a range of other objective truths, (like Obama being born in Kenya, the so-called Clear Skies Act actually reducing air pollution controls, the mandated use of death panels in the Health Care bill, WMD in Iraq being a slam dunk, etc.).
It’s not that The Right has either a monopoly or is necessarily even better at truthiness. It’s that it is far better at its dissemination; effectively framing its message and forwarding its agenda. That’s because it tends to be more organized, is narrower in its range of perspectives and disagreements, and generally better at subordinating individual viewpoints to achieve the group objective. One is far more likely to be ejected for expressing an alternative perspective. By contrast, the definition of a liberal firing squad is a circle. Gaining consensus on The Left is like herding cats because its modus operandi is the big tent metaphor where all viewpoints are welcomed and honored. Hence more time is spent hand wringing and trying to gain consensus on what the message is then actually implementing what’s been decided. One would be hard pressed to argue that the Obama administration has used truthiness as an official tool either more or more effectively than the Bush administration. Another definition of truthiness is that it is the truth you feel. Bush famously worked from the gut while Obama works from the mind where truthiness runs into problems when confronted with cold facts.
What interests me personally about truthiness is that I defined my career at OSI promoting Open Societies through the provision of access to information on the Internet. As the Internet has evolved however, I see a greater need for mediation that turns information into knowledge and limits the more damaging effects of junk information one receives along with useful information online. Truthiness in broadcast media lasts a news cycle or two and is then lost. Truthiness on the Internet has staying power, and gains new life with every search result. Truthiness flows through the Internet like a free-radical with the potential to cause cancer if not subjected to the antioxidant of objective facts. I want to be clear here that I am not arguing that the Internet and social networking is the problem. That would be like arguing that the lymphatic system is to blame because it provides a vehicle to transport cancerous cells throughout the body. The problem is truthiness masquerading as truth and being accepted as such.
The viral nature of the Internet combined with emergent social networks offers a unique host to transmit truthiness like…. a virus. Online social networks accelerate this trend by bringing like-minded people together in large numbers, allowing opinion promoted as fact to quickly become the truth if repeated enough times and by enough people; for example that our President is Born in Kenya and is a Muslim. There has never been a medium that’s had a more profound effect on mass group dynamics and interaction in 1) real time and 2) without regard to the limitations of geography.
Truthiness existed before the Internet and has always challenged our collective notions of reality by turning the perception of the world of a few into a reality for many. Witness National Socialism under Hitler, Communism under Stalin, Al Queda under Bin laden and the way the perspectives of a handful of individuals with clinically diagnosable mental health issues shaped global realities. I’ll add the Bush administration’s view of the world related to weapons of mass destruction in Iraq, Johnson’s escalation of Vietnam after the Gulf of Tonkin Incident and even the destruction of the Maine in Cuba that precipitated the Spanish American war to demonstrate how truthiness affects global realities in Democracies as well, (and without regard to political leaning).
What is interesting about truthiness in democratic societies and specifically online is that it is not forced by Church or State but democratically promoted and spread by the group and to a more or lesser extent influenced by the celebrity of the truthiness-teller. Witness Sarah Palin’s Twitter and FaceBook following.
You actually only need a few key ingredients to create a new reality - A charismtic personality, the ability to organize, operationalize and disseminate ideas and a typically disaffected public willing to listen to “truths” and act on them through revolution or the ballot box.
So what’s unique about truthiness and its effects in the Internet Age?
Pre-Internet the firewalls to counter truthiness were more pervasive and I would argue more persuasive as well. Ideologies like National Socialism and Communism occurred in pockets of the population that were persuaded [or forced by those previously persuaded] to adopt these truths. Counterbalancing these pockets were always large segments of the population outside the affected geographies that could be persuaded by objective facts that an alternative reality actually existed — and trusted sources in journalism and the political leadership of Democracies that could convey facts persuasively to counter these skewed views of the world
Many of these firewalls have now broken down:
- Post Nixon-era, the real sense of trust in our political leadership has never recovered. It’s a testament to the trust the American people had in its leadership that practicing “duck and cover” to protect against nuclear fallout and even using former Nazi’s to help put a man on the moon once seemed imminently reasonable pre-Watergate if the government said it was ok. With Democrats and Republicans now not even able to sit down to lunch together in the Congressional cafeteria, let alone to do the people’s work, the public’s antipathy and cynicism seems well founded.
- Charismatic politicians have been replaced by persuasive political pundits. Witness Sarah Palin’s transformation and increased public following as she’s transitioned from accountable elected official to unaccountable talking head.
- Pre-Internet, the ability to organize, operationalize and disseminate information to create new realities from skewed perceptions of the world had a much higher opportunity cost. Changing hearts and minds often required years, heavy artillery and a secret police force.
- The nature of the Internet allows truthiness to spread instantaneously and globally, and then to multiply on the medium as entities echo it; until it becomes so pervasive among the trusted sources people now look to for information that it is assumed to be the truth.
- The media’s adoption of infotainment as journalism to maintain ratings has introduced truthiness into a vehicle that we once counted on as citizens of a democracy to separate fact from conjecture masquerading as fact.
- The Internet has had a profound collateral effect on journalism. In addition to traditional jouralism taking on its new entertainment role, the craft itself has been “democratized” so that anyone can call themselves a citizen journalist and use their celebrity to convince people that their truthiness is actually the truth.
The implications of these breached firewalls on our Democracy is not yet fully understood or appreciated — but we at least have a preview of its impact:
Many believe that we are being led by an Islamo-Facist-Communist-Socialist President with a Kenyan Birth Certificate — and that our current economic circumstance is not due to providing tax cuts to the rich, deregulating Wall Street and spending one trillion dollars to find non-existent weapons of mass destruction but rather on misguided attempts to avert financial collapse, invest in necessary education, infrastructure and manufacturing and to fix a health care system most said was broken…
But hey, they heard it on the news and can back it up with “proof” easily available on the Internet….
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