Marketing & Nonprofit Business Development Strategy
Paladin Data and Braiker Media, its marketing consultant, needed to repurpose a unique software solution it had developed for the government sector which had the potential to support the philanthropic and nonprofit sector as a program management tool. They wanted to better understand these sectors, what their needs were and how well their new tool aligned with them.
Internaut Consulting was retained to explain the dynamics of the sector and how it related to the software product Paladin Data had built. This included the specific dynamics and segmentation of the markets as well as the potential client base and how to interact with it. Research on the current level of nonprofit and philanthropic technical capacity was also provided.